"Diplomazia della crescita: a strategic guide for Italian companies" di Carlo Coppola
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in foto l'ambasciatore S.E. Alessandro Ferranti e la copertina della nuova Guida |
As part of the ongoing strengthening of economic and commercial relations between Italy and Armenia, the Consolato Onorario della Repubblica d'Armenia in Bari warmly welcomes the publication of the Business Guide “Growth Diplomacy: Destination Armenia”. This volume represents a tool of high strategic value for Italian companies seeking to explore and better understand the opportunities offered by the Armenian market.
Armenia is currently undergoing a profound phase of economic and institutional transformation, increasingly oriented towards international openness, the attraction of foreign investment and the development of qualified partnerships. Within this evolving framework, the Guide fits squarely into the spirit of bilateral cooperation and stands as a concrete contribution to building new, shared prospects for growth between the two countries.
The Business Guide “Diplomazia della crescita: Destinazione Armenia” is now available online. Conceived as a strategic and practical instrument, it is designed to support Italian enterprises interested in assessing and seizing the opportunities emerging in the Armenian economy.
The publication is the result of a structured process of analysis, coordination and synthesis carried out by the Economic Section of the Italian Embassy in Yerevan, with the decisive contribution of the competent ICE Agency Office. The initiative was developed under the guidance of the Italian Ambassador, H.E. Alessandro Ferranti, whose leadership ensured a coherent strategic vision and an integrated approach to the entire project.
The Guide forms part of the broader framework of Italy’s Diplomazia della Crescita, a strategy promoted by the Vice President of the Council of Ministers and Minister of Foreign Affairs and International Cooperation, Hon. Antonio Tajani. This policy aims to strengthen the international economic projection of the Italian system and to support the achievement of the ambitious target of €700 billion in exports by the end of the current legislative term.
Designed as an operational, up-to-date and easily accessible tool, the publication offers Italian businesses a clear and structured overview of Armenia’s economic, regulatory and entrepreneurial environment. From an analysis of key investment opportunities to an outline of the legislative and fiscal framework, and from market entry procedures to practical business considerations, the Guide enables companies to navigate a country marked by significant transformation with greater awareness and confidence.
Armenia’s geoeconomic position—as a natural bridge between Europe and Asia—is gaining increasing relevance in today’s changing regional geopolitical landscape. Expanding productive sectors, policies favourable to foreign investment and an evolving institutional context make the country an increasingly attractive destination for Italian enterprises. From this perspective, the Guide represents not only a concrete operational support, but also a clear testament to the commitment of Italian institutions to promoting new trajectories of economic cooperation and shared development.
The Business Guide Diplomazia della crescita: Destinazione Armenia is fully available for consultation on the official website of the Italian Embassy in Yerevan.




